How to Optimise Your Blog

SEO is incredibly important for marketers. When you optimise your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via Google.


In this post, we'll cover how to optimise your blog posts for the keywords you care about, along with a few other optimisation tactics you should keep in mind.


Focus on 1–2 long-tail keywords.

Optimising your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that'll actually hurt your SEO because search engines will think you're keyword stuffing.   Instead, you should use keywords in your content in a way that doesn't feel unnatural or forced.


A good rule of thumb is to focus on one or two keywords per blog post. This'll help keep you focused on a goal for your post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.

Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you'll bring in the right type of traffic -- visitors who convert -- by using long-tail keywords.


2) Include these 1–2 keywords in specific parts of your post.

Now that you've got your one or two keywords, it's time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?

There are four essential places where you should try to include your keywords: headline, headers and body, URL, and meta description.


a) Title

The title (i.e., headline) of your blog post will be a search engine's and reader's first step in determining the relevancy of your content, so including a keyword here is vital.

Be sure to include your keyword within the first 65 characters of your headline, which is just about where Google cuts it off on search engine results pages (SERPs).


Long title? When you have a lengthy headline, it's a good idea to get your keyword in the beginning since it might be cut off in SERPs towards the end, which can take a toll on your post's perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword we were trying to rank for: "on-page SEO."


b) Headers & Body

Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don't go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you'll probably think about how to incorporate your keywords into your post. That's a smart idea, but it shouldn't be your only focus, nor even your primary focus.


Whenever you create content, your primary focus should be on what matters to your audience, not how many times you can include a keyword or keyword phrase in that content. Focus on being helpful and answering whatever question your customer might have asked to arrive on your post. Do that, and you'll usually find you naturally optimize for important keywords, anyway.


c) URL

Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL -- so make sure you include your one to two keywords in it.


d) Meta Description

Your meta description is meant to give search engines and readers information about your blog post's content -- so be certain to use your long-tail term so Google and your audience are clear on your post's content. At the same time, keep in mind that the copy matters a great deal for click rates -- the more engaging, the better


Caffeine Marketing offer bepokedigital markerketing and SEO solutions for clients.  Contact us today for more information at www.caffeinemarketing.co.uk