With the growth of tablets and smartphones no organisation can afford to ignore the opportunities and risks that now abound from technologically-enabled communications.
But in this digital era are you aware of what people are saying about your company online? Is the content effectively talking to your different audiences and is your tone of voice truly representing who you are and how you want to be perceived? Does your website structure strategically fit with your business plan so it becomes a green light for the right traffic? And are you capturing the rich data and insights that you can gain from the digital world?
These are just some of the strategic considerations Caffeine Marketing takes when developing your presence online whether that’s social media campaigns, website development, digital publications or promotional emailers.