When it comes to raising the profile of a business, the words marketing and branding are often banded around without much thought as to what they actually mean, they do seem to go hand in hand with each other but they are intrinsically different!

Every business, no matter what industry they are operating in, needs marketing. Each will have individual priorities and aims for the marketing process. Whether it is boosting brand awareness, increasing their market share or just generally driviing the organisation forward, they all need a marketing strategy and they all have the same question “How Much Should My Business be Spending on Marketing?”

When it comes to marketing during the current economic situation your instinct may tell you that temporarily pausing your advertising and/or marketing efforts is the best option, however in reality you should be doing quite the opposite.