The solution was first to set out a clear SEO strategy. This was established by agreeing the keywords that we wished to target. These keywords were selected by first analysing search terms that drove the most traffic and conversions within google. We then analysed the client's competition.
We listed a total of 110 keywords of items and terms that related to their business and in the area they operate. We increased the inbound links and created a number of highly targeted landing pages targeting their potential clients.